Stefano
Martinetto

I grew up in fashion. Not as a metaphor — literally inside it, across five generations and 125 years. My great-great-grandfather Giuseppe was a tailor in Monaco at the turn of the century. My grandmother Nora was a seamstress. My grandfather directed the Casino de Monte-Carlo. My uncles Renzo and Aldo pioneered textile distribution in postwar Italy. My father Alex founded Alex Distribuzione in 1976 — one of Italy's most respected multi-brand agencies — representing Valentino, Helmut Lang, Jean Paul Gaultier, Fendi, Gianfranco Ferré, Moschino and Romeo Gigli, from a Venetian palace in Padova where buyers came for private défilés.

By the time I was sixteen, I was a fitting model in my father's showroom. By eighteen, I was in the room when GFT's top management debated whether a young label called Dolce & Gabbana posed a threat to Valentino. That early immersion gave me something that can't be taught: an instinct for what will matter before it matters.

In 1999, alongside Italian creative director and mentor Antonio Mastrorocco, I co-founded Futurenet — a pioneering lifestyle company that introduced luxury sneakers and premium denim to Italy before either category existed. We co-created the Puma Black Station collaboration platform, distributed Evisu across Europe, and worked with Walter Van Beirendonck and Dirk Bikkembergs when their work was considered radical.

In 2004, I co-invested alongside Mitsui in the Raf Simons brand and served as CEO of Futurepresent for six years. Working daily alongside Raf, Pieter Mulier and Matthieu Blazy, we launched Raf by RS and produced collaborations with Fred Perry, Eastpack and Sterling Ruby that remain benchmarks of how to build cultural capital without compromising creative integrity.

In 2011, Futurenet merged with the Saturday Group — bringing together myself, Jens Grede and Erik Torstensson (now Skims and Frame), Matt Clark and Bob Savile — to form Tomorrow London. At Tomorrow we built and scaled some of the most culturally significant independent brands of the past decade: A-Cold-Wall* (Samuel Ross), Coperni, Martine Rose, Charles Jeffrey Loverboy, Colville, and Daniel Arsham's Objects IV Life. We also worked with Ambush, White Mountaineering, Marni, OAMC (Luke and Lucy Meyer), Iris Van Herpen and others, originating an extensive programme of cultural collaborations — from Diesel Red Tag, which preceded Glenn Martens' appointment as creative director, to Fear of God × Zegna, which catalysed Zegna's strategic transformation.

I served as Group CEO of Tomorrow London until 2024, as Platform CEO until 2025, and have been Executive Director of Tomorrow Milano S.r.l. since 2025.

Alongside my continuing role at Tomorrow Milano, I write and invest — from Monaco, Milan, and London — on the intersection of creativity, independence, and the business of building what comes next. A serial entrepreneur across fashion, events, digital platforms, and healthcare and longevity, I back talent first — wherever it operates.